Vitamins and Dietary Supplements in the US Consumption, Volume and Growth Rate Market Professional Survey Report Forecast 2017 to 2022

Global Vitamins and Dietary Supplements Market:

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Executive Summary:

Vitamins and dietary supplements continued to perform well in 2016, posting current value growth of 5% to reach sales of US$27.6 billion. This performance was in line with review period average. Demand for vitamins and dietary supplements remained positive in the US despite recent debates about the purity, health benefits and efficacy of these products. Due to high healthcare costs and an increased emphasis on preventative care, consumers are willing to spend on vitamins and dietary supplements…

Euromonitor International’s Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Some Major Points from Table of Content:

Table of Contents

VITAMINS AND DIETARY SUPPLEMENTS IN THE US

Euromonitor International

September 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Vitamins

Dietary Supplements

Competitive Landscape

Prospects

Category Data

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015

Summary 2 Multivitamins: Brand Ranking by Positioning 2015

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016

Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016

Table 6 Sales of Tonics by Positioning: % Value 2013-2016

Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016

Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016

Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016

Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016

Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016

Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021

Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021

Bayer Corp in Consumer Health (usa)

Strategic Direction

Key Facts

Summary 3 Bayer Corp: Key Facts

Competitive Positioning

Summary 4 Bayer Corp: Competitive Position 2016

General Nutrition Centers Inc in Consumer Health (usa)

Strategic Direction

Key Facts

Summary 5 General Nutrition Centers Inc: Key Facts

Summary 6 General Nutrition Centers Inc: Operational Indicators

Competitive Positioning

Summary 7 General Nutrition Centers Inc: Competitive Position 2016

Nbty Inc in Consumer Health (usa)

Strategic Direction

Key Facts

Summary 8 NBTY Inc: Key Facts

Summary 9 NBTY Inc: Operational Indicators

Competitive Positioning

Summary 10 NBTY Inc: Competitive Position 2016

Walgreen Co in Consumer Health (usa)

Strategic Direction

Key Facts

Summary 11 Walgreen Co: Key Facts

Summary 12 Walgreen Co: Operational Indicators

Competitive Positioning

Summary 13 Walgreen Co: Competitive Position 2016

Executive Summary

Consumer Health Maintains Strong Growth in 2016

Renewed Focus on Health Across Age Groups Broadens the Consumer Base

Mergers and Acquisitions Reshape the Competitive Landscape

E-commerce Gains Momentum

Positive Outlook for Consumer Health in the US

Key Trends and Developments

Renewed Focus on Health Across All Age Groups Serves To Broaden the Consumer Base

Digestive Health Takes Centre Stage

Consumer Health Industry Responds To Concerns Over Transparency and Safety

Market Indicators

Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016

Table 15 Life Expectancy at Birth 2011-2016

Market Data

Table 16 Sales of Consumer Health by Category: Value 2011-2016

Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016

Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016

Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016

Table 21 Distribution of Consumer Health by Format: % Value 2011-2016

Table 22 Distribution of Consumer Health by Format and Category: % Value 2016

Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021

Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 14 OTC: Switches 2014-2016

Sources

Summary 15 Research Sources

……CONTINUED

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